Posts tagged with Web Measurement

An introduction to pivot tables for digital marketing

Many marketing gurus and job ads mention pivot tables as a 'must have' skill.  

But guides on how to use them are usually too general. Here's a specific example of how - and why - a digital marketer would use pivot tables.

As a digital marketer you are often faced with the task of making sense of log files. But log files are a blessing and a curse.

A blessing in the sense that they capture everything, but a curse in the sense that we are then expected to turn hard-to-read data into organized reports.

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Benchmarking site performance can be misleading

Key Performance Indicators (KPIs) are important to drive improvement for your website. Although it is obviously interesting and insightful to compare how your website is performing against your peers and competitors, it can be a mistake to place too much emphasis on external industry benchmarks.

These external benchmarks can be misleading and often end up with you finding the benchmark that fits your story, giving a false impression of success.

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Google introduces Analytics qualification program for individuals

If you use Google Analytics, Google has launched a new program that might be of interest.

Google Analytics IQ (short for Google Analytics Individual Qualification) is similar to the Google Advertising Professionals program, which certifies individuals who work with AdWords.

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