Posts tagged with Web Technology

Web analytics: stuck in a world of reporting

Web analytics is now seen as a standard part of the site owner’s tool box and the data it provides has become a staple of web marketing.  

However, the technology and approaches underpinning analytics are moving on, but the market is failing to keep up to speed with these changes. 

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Eight pitfalls to avoid when selecting a Tag Management System (TMS)

Lets face it, enterprises are just not as agile as smaller organisations, hence the reason for wanting a Tag Management Solution (TMS) in the first place.

Therefore, it is critical that enterprises avoid potential pitfalls when selecting the right solution.

We have put together our top eight pitfalls to avoid when selecting a TMS. 

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