Posts tagged with Web Traffic

How can you predict next year’s website traffic?

Last week one of our enterprise subscribers asked about how best to estimate future traffic levels, and I thought I’d answer the question by way of a blog post. 

There are eight areas that I think you can focus on, to try to figure out whether traffic levels are likely to rise, fall, or stay the same.   

I am thinking out loud here, so if you have any better methodologies then please leave a comment below!


When Google analytics doesn’t tell you the whole picture (and what you can do)

We’ve been investigating how and when the free version of Google Analytics uses data sampling to give you information on what’s happening on your website, and what that means for your data.

My colleague Adam put together his thoughts on the matter and I wanted to share these with you here.