Posts tagged with Web Writing

Content trends: six things everyone’s talking about

We're nearly halfway through 2012 and there are some clear content trends emerging.

Here are the top six hot issues we’re discussing with content owners…

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The marriage of web writing and user experience

Web writing, while basically an extension of its offline counterpart, will always be driven by visits, which will always be driven by SEO.

And as SEO becomes more about a user’s overall experience on a website than the number of keywords in the content, it’s clear that a well-ranked website can’t survive without a happy mix of the two.

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How to STOP writing rubbish copy on your website

So, "Rewrite your site” came in at number one in the Top five things you need to do online in 2010. What a shame most companies will mess that job up quite atrociously.

And for one simple reason: they’ll ask far too many people what they think...

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