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Posts tagged with Website Copy

Four brands with a brilliantly funny tone of voice

Tone of voice (ToV) is extremely important when you’re trying to build a distinctive brand. It’s the personality of your business. The thing people will remember you by.

One way to to have a memorable ToV is to be funny, but there aren’t many brands who can consistently pull it off without subsequent cringing on the audience's part.  

In this post I’m going to cover four that can.

3 comments

Poor conversions: the usual suspects

You've spent lots of time and money building what you believe is a great website. You've got products or services to sell. You've got some traffic. Now all you need is customers.

There's only one problem: you're not converting that traffic into customers at nearly the rate you thought you would.

6 comments