tag:econsultancy.com,2008:/blog/tags/website-localization Posts tagged with "website localization" from the Econsultancy blog 2014-02-05T11:02:00+00:00 tag:econsultancy.com,2008:BlogPost/64260 2014-02-05T11:02:00+00:00 2014-02-05T11:02:00+00:00 Website localisation: three examples of best practice Patrick Eve <p><strong>Increased globalisation has presented brands with huge opportunities to expand into new markets and the internet has drastically lowered the barriers to entry. </strong></p> <p>This has resulted in increased global competition. So brands need to ensure that their multi-language websites are properly localised in order to succeed internationally.</p> <p>I regularly advise clients on the best approaches to <a href="http://econsultancy.com/reports/the-internationalisation-of-e-commerce">website localisation</a> in various different regions around the world, and perhaps because of this, I can’t help but analyse the websites that I come across to see how well they are localised for their target markets.</p> <p>In this article, I’ve identified some critical success factors to site localisation and highlighted some sites that, at least in my opinion, do it particularly well.</p><p><a href="https://econsultancy.com/blog/64260-website-localisation-three-examples-of-best-practice/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7404 2011-04-14T14:45:00+01:00 2011-04-14T14:45:00+01:00 Digital marketing for Spanish-speakers in the USA Christian Arno <p><strong>Did you know that 20% of Americans speak a language other than English in the home? And of these bilingual Americans, the overwhelming majority (62%, or 34.5m, according to the 2007 census) are Spanish-speakers, representing a massive e-commerce consumer market.</strong></p><p><a href="https://econsultancy.com/blog/7404-digital-marketing-for-spanish-speakers-in-the-usa/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>