Posts tagged with Website Optimizer

Google integrates AdSense and Analytics

Google launches a lot of new features on a regular basis. Many of them are important and worth reporting on.

But in my opinion, few are as important to digital marketers as yesterday's announcement that Google has made publicly-available integration between AdSense and Analytics.

1 comment

Google releases The Techie Guide to Google Website Optimizer

Google’s website testing and optimization tool, Website Optimizer, can be a powerful tool in an online publisher's arsenal.

It enables publishers to test the impact different content and designs have on website conversions.

0 comments