Posts tagged with Website Personalisation

Website personalisation buyer’s guide showcases a complex technology marketplace

The world of choice that ecommerce provides means we can go elsewhere if a company does not immediately provide the product, experience or service that we desire and expect.

0 comments

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include website personalisation, email marketing, mobile paid search, mobile commerce among young men, online video and Samsung's growing popularity among Europeans.

For more digital marketing stats, check out our Internet Statistics Compendium.

0 comments

47% of businesses cite technology issues as the main barrier to website personalisation

Though more than nine out of ten marketers agree that personalisation is critical to their success, almost half of companies lack the necessary technology to properly implement website personalisation.

The findings come from the new Econsultancy/Monetate Realities of Personalisation Report, which found that 47% of companies cite IT roadblocks as a major barrier to adopting or improving website personalisation.

A similar number of respondents (46%) pointed to legacy technology, while 44% cited lack of budget.

In contrast, among respondents from marketing agencies lack of knowledge (54%) and inability to translate data into action (51%) took the first two spots.

Lack of budget and lack of staff are the third and fourth most cited barriers for both companies and agencies surveyed, highlighting the importance of prioritising resources that are often scarce.

0 comments