Posts tagged with Website

Why there should be more plaudits for digital audits

Why there should be more plaudits for digital audits

Now do you think we’re sexy?

Let’s be honest, digital website or media campaigns audits don’t sound all that sexy.

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Which three channels are the biggest priorities for marketers?

More than half (57%) of marketers say their company website is one of the three most important marketing channels, closely followed by email, with 48%. 

These figures come from our new Cross-Channel Marketing Report 2015, produced in association with Oracle Marketing Cloud

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Website relaunch: how to get it right

So you’ve just relaunched your website and everything’s looking good from a tech point-of-view. 

You’ve spent an unholy amount of time, money and resources fixing the problems you keep hearing about and are very proud of the new platform. 

But something’s not right. Revenue has dropped and you’ve lost 0.5% of your 4% conversion rate in the first month. 

Does this mean it wasn’t worth it? 

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real madrid logo

Is Real Madrid a digital Galáctico? Well, not really...

Real Madrid, and its marketing, is very much in the news at the moment, with the club in talks with Microsoft to rename the Bernabeu stadium, on the back of the €100m mega-signing of Gareth Bale. 

I thought I’d take a glance at Real Madrid’s activities in digital, to see whether it is indeed a Galáctico, or merely a pececillo (or minnow).

In May of this year, Forbes judged Real Madrid, despite being the world’s richest club, to be the third biggest brand in the world of football, with a brand value of £409m.

This was significantly behind Manchester United in second, whose social media presence we’ve previously identified on this blog as on the right track but nascent. So how does Madrid compare? 

Is the club as successful online as in broader business? Are the digital assets of the club as good as its rivals?

Before we get into it, it's worth noting that we should perhaps expect the club to demonstrate best practice, as it has its own graduate school that runs a masters course in sports marketing.

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Visual narratives: telling a story through visual design

According to Curt Cloninger, "Usability experts are from Mars, graphic designers are from Venus"

Since the early days of web design and development, the enduring perception has lingered of a clash between two incompatible approaches.

According to the somewhat exaggerated popular concept of brain lateralisation, these might correspond to 'right brain' thinking (represented by art and aesthetics) and 'left brain' thinking (represented by engineering or usability).

This, of course, is simply not the case. Any website, (or any other form of communication) needs a combination of them all to be successful, and as the discipline of user experience (UX) has matured over the past few years this perceived divide has begun to contract.

Today, UX professionals are using the basic tools of visual communication to provide clearer, more intuitive user journeys.

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Bonmarché's e-commerce relaunch shows an understanding of its target audience

Womenswear retailer Bonmarché has launched a new website as it attempts to reinvent itself as a multichannel retailer.

After buying the business out of administration earlier this year, the new owners are hoping that an e-commerce platform will help the brand achieve sustainable growth.

Several high street retailers, including Game and Comet, have gone to the wall recently, partly due to a failure to come up with a successful e-commerce strategy.

With this in mind I decided to see whether Bonmarché’s new site, built in partnership with Venda, is actually any good...

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Website investment still key for online retailers despite the rise of social and mobile

Want to know where you should be aiming your e-commerce investment to increase online sales?

We asked 100 senior decision makers from leading global retail brands, who were attending the latest Internet Retailer conference, about what they are planning to invest in over the next 12 months.

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64 tips to make sure that your website delivers business value

With the economy in a seemingly perpetual crisis, businesses are under ever more pressure from their finance and managing directors to ensure all business tools and investments are delivering the desired results.

This includes websites ranging from simple brochure websites to marketing campaign websites to multi-channel international e-commerce solutions with integrated supply chains.

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Do I really need an app for that? [video]

2012 saw the 30 billionth download from the Apple App Store and there are now over 650,000 different apps available to consumers. Apple’s assertion that “There is an app for that” does indeed appear to be correct.

2012 has been labeled the year of the app, but as you consider your mobile strategy it is legitimate to ask: “Do I need an app for that?”

This video is adapted from a talk I gave at this years IWMW and explores the context in which an app is the right solution. It also highlights the situations in which other mobile web solutions are the right approach for your organisation and your users.

Voted the best talk at this year's conference, this presentation is a must watch for anybody deciding on their mobile strategy.

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What is replatforming and why is it important?

Online technologies move at a frightening pace, and it is a big problem for businesses that operate online and that want to keep up with the latest new trend or technique.

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How UK e-commerce sites have changed in the past five years

2006. Daniel Craig’s first James Bond film was released, Steve Irwin died, Italy won the World Cup and “It’s Chico Time” reached number one in the charts: A mixed year. 

But what was happening online, and more specifically, in online retail? In celebration of Econsultancy’s fifth E-commerce Platforms Buyer's Guide, we’ve gone back five years to look at the top UK retail sites as they were then... and how they shape up now. 

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