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Posts tagged with Weiden + Kennedy

The Old Spice Guy wins at the social web

In today's world of fractured audiences, a successful television ad is simply not enough. Brand managers want to see that their campaigns have legs online, in print and on TV. This week, Procter & Gamble ported its popular Old Spice Guy commercials to the social web. 

The result? Oh, about 11 million views in three days.