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In a week that that saw a rally in global stock markets and is seeing some of the best Black Friday deals in recent memory, it seems like the world has been able to recapture some sense of normalcy.
Here's the news that caught my attention this week.
Few things are certain in today's crazy world but the weekend is one of them. So without further ado, here's this week's The Web Week in Review.
Second Life has always been absurd to me, for a number of reasons. Additionally, I've always found interest in it as a marketing platform to be worth a hefty dose of skepticism.
But when I read an announcement posted on the Second Life blog last week, I had to check the date because I thought it might be April 1.
Kudos to Annie Jennings for trying, but something tells me that she’s not going to sell the domain name ‘AfterTheBailout.com’ for more than a million bucks.
Annie, who runs a New Jersey-based PR firm, has fired over two jaw-dropping press releases informing me that the "hottest domain name AfterTheBailout.com is on sale at eBay", with the minimum bid set to a staggering $1m.
Number of bids to date? Zero.
For some reason, the news that interested me the most dealt primarily with two words: music and Google.
Sir Tim Berners-Lee is to offer reputable websites a kitemark, to help web users work out that they are trustworthy and reliable. The father of the web is to launch the scheme via his World Wide Web Foundation , which begins its work in 2009.
This is, of course, completely bonkers. Why has it come about? Because of a bunch of cults, that’s why...
It seems that every day we read about the declining effectiveness of advertising. How viewers skip through the adverts, can switch off to the marketing noise, no longer respond to our messages.
Brands are increasingly looking at more diverse ways to engage consumers in their products, and I believe there is currently no better opportunity than the Nintendo Wii.
I haven’t had a whole lot of time recently to play around in the MMO world but I follow the, err, 2.0 space pretty closely.
There were a couple things that caught my eye this week and are both somewhat troubling.
After working on email marketing for many years, I have certainly seen many examples of the good, the bad and the ugly, with many unfortunately falling into the latter two.
However, one brand is leading the way with an email newsletter that has kept me hooked for nearly two years with fresh and engaging content.
So much was covered that it would take a week to explore all the issues raised, but I thought I'd just note some of the key thoughts from the event...
Tom Anderson, the co-founder and public face of MySpace, has been rumbled for lying about his age in his profile – he’s apparently four years older than he claims.
But besides showing how far he was prepared to go to appear in touch with MySpace's yoof audience, and being pretty embarrassing, is this a big deal?