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The Australian government has become the latest organisation to face embarrassment over editing of Wikipedia entries.
Thousands of changes by employees at the Defence Department and Department of Prime Minister and Cabinet have been discovered by tracking site WikiScanner, including some rather obscure contributions. One simply stated: “Poo bum dicky wee wee”.
Online ad firm Traffix is being sued by 50 Cent over a promotional game called Shoot the Rapper.
The musician, himself a shooting victim, alleges that the game illegally uses his image and encourages users to target him.
Whole Foods Market boss John Mackey has apologised for the renegade online PR campaign he conducted to boost his company’s image on financial messageboards.
In a statement, Mackey asked for shareholders’ forgiveness over his anonymous postings, which were uncovered last week and are now being investigated by the US Securities and Exchange Commission:
The boss of Whole Foods Market, the organic food retailer that launched a huge store in London last month, has been caught using Yahoo!’s stock market forum to criticise a competitor, which he then proceeded to buy.
John Mackey, chief executive of Whole Foods, used the moniker 'Rahodeb' to make postings about rival Wild Oats over several years, according to a filing from the Federal Trade Commission.
Pot Noodle has launched a user-generated advertising campaign hosted on YouTube.
Owner Unilever has invited users to submit videos of themselves eating the snack in unusual places - for each video submitted, the company will send out 12 Pot Noodles.
Imagine a Wimbledon where rain never stops play. IBM has recreated the tennis event inside Second Life.
photo: Ian Hughes/Snapzilla
Altoids, the mint, is embarking on a Second Life branding campaign with a difference - it is sponsoring Gay Pride Month inside the virtual world.
Bruce Willis chatted with movie fans in Second Life to promote his upcoming Die Hard 4.0 release in a move that is being seen as good example of virtual world marketing.
capture: Dave Brown
A new 'black market' service that allows advertisers to pay for influence on social networks has attracted criticism from the blogging community.
Subvert And Profit is quite upfront about its business model - advertisers pay $1 per vote on the Digg social news bookmarking site. Such activity can attract considerable attention for products and services.
Advertising consultancy K-Zero is offering UK marketers a 'safari' through the virtual world of Second Life.
The agency is offering guided tours through the 3D environment for companies whose interests have been piqued by recent press coverage but who don't know where to begin in SL.