Posts tagged with Welcome Email

transactional email

What are transactional emails and why are they important?

In the ever-evolving realm of digital, email could almost be considered as an old school form of marketing.

However it’s still a hugely effective tool for driving traffic and sales, particularly when combined with personalised content and offers.

As such it’s a topic we frequently write about here on the Econsultancy blog with the posts often proving to be a good starting point for debate among our readers.

On one of my recent posts about mobile optimisation a commenter from Nordstrom suggested that I focus my efforts on reviewing how different brands handle transactional emails. 

I promised that I would, but first of all I had to do some research to find out what she meant by ‘transactional email’.

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welcome email

11 useful tips for designing welcome emails

When a customer signs up to an email newsletter they probably expect to receive a message from the brand welcoming them to the mailing list.

So it’s no surprise that welcome emails can achieve open rates of above 50%, as subscribers are less likely to see them as spam.

Therefore brands need to take steps to ensure they’re making the most of this opportunity by optimising the subject line and content to maximise opens and conversions.

There are a number of different goals that marketers can set out to achieve with their welcome email, whether it be simply thanking the user, attempting to collect more personal information, or nudging them towards a purchase.

This post will look at different ways brands can optimise their welcome emails for maximum impact.

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welcome email

How welcome emails vary among 16 fashion retailers, and who didn't send one

Yesterday I wrote a blog looking at the different ways in which fashion retailers handled the process of capturing customer data when they signup to email alerts.

It turns out that the procedure varies quite drastically between sites, with some businesses requiring just your email while others need to know a great deal of personal information.

A day later and the welcome emails have arrived, however not all of the brands could be bothered to roll out the red carpet.

Though I signed up to 16 email newsletters only 11 welcome emails arrived, with ASOS, Schuh, Miss Selfridge, Boohoo and Office failing to get in touch.

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