Posts tagged with What Is Social Media

What is social media? Here are 34 definitions...

Earlier today I was once again asked to wrap a neat definition around social media. It seems increasingly hard to do this without sounding like a bit of a tool.

I said something along the lines of: “It’s about participation, which can happen on your site and elsewhere. It boosts engagement and as such you must learn to love it.” 

Thankfully I avoided phrases like ‘new paradigm’ and ‘leveraging user-generated synergies’, but still, I wasn’t entirely happy with my framework. I didn’t talk about media, as such, nor the types of media, but distilled it into interaction and engagement. I'm not sure that's much of a definition, for the average journalist or newcomer.

I want a stickier, more memorable definition. So I looked it up, and asked the question to our Twitter followers to see what came back at me…