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Posts tagged with Whiskey

Five things Diageo learned from using QR codes to personalise whiskey bottles

One of the loftier goals associated with the increased adoption of smartphones is the creation of the ‘the internet of things’.

More than just a catchy phrase, the idea is that digital technology can be used to connect everything in the physical world to the web with smartphones acting as a universal remote to control our surroundings.

The opportunities that this presents for brands were discussed by Evrythng’s Andy Hobsbawm and Diageo’s Venky Balakrishnan at Econsultancy’s JUMP New York event.

Hobsbawm began by highlighting examples of products that are already blurring the lines between real life and digital, such as a central heating system called Nest that learns to control the temperature of the owner’s home based on their previous behaviour.

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