Posts tagged with 'white hat'
Black hat SEO involves using marketing techniques which are against the search engine's guidelines. Employing these tactics can result in your site being penalised or banned from the index.
The scary thought of being banned from Google often results in people rejecting black hat methods outright without taking the time to think if these methods could be modified in an acceptable way.
By using black hat ideas and then altering them to stay on the right side of the search engine guidelines, it is possible to benefit without as much risk.
Search engine optimisation (SEO) and the online marketing sector as a whole may not present the most ethically challenging jobs in the world but it does offer a few moral predicaments.
We may not need to wrestle with thorny moral debates on the nature of
personhood or seek to justify wars, but we are still challenged
regularly by everyday small moral queries, which I suppose is true of
Here are a few of the routine debates an SEO
executive may encounter. Let me know if you think I have missed any and
we can furrow our respective brows and thrash it out in the comments