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Posts tagged with White Papers

Healthcare marketers making progress on measurement & metrics

Measurement is top of mind for marketers and the organizations they serve, but it's rarely a cut-and-dry matter.

That's particularly true for healthcare marketers.


SlideShare gets into the lead gen, PPC business

SlideShare is a hub for wickedly-awesome slideshows and presentations. And that has made it a popular place for savvy marketers to publish some of their wares.

That's something SlideShare is not unaware of and like any smart startup looking to find new revenue streams, The company is looking to turn popularity with businesses into profits with a new offering called SlideShare Business.

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