Posts tagged with Whopper Sacrifice

SxSW: Trash talk. What's it good for?

Social media, whether you like it or not, is about conversations. For brands, that can be a headache. Especially when people are angry with your brand and talking about it. But marketers should take solace: there are much worse things they could be doing.

At SxSW this weekend, the panelists at Does My Sh*t-Talking Really Help Your Brand? panel were agreed: it does.

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Burger King: when great marketing doesn't produce great results

Which fast food megabrand has the best marketing: Burger King or McDonald's?

Chances are if you're a member of the marketer's club, you're going to choose Burger King.

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