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LinkedIn will open up to application developers but in a much more limited way than its rival Facebook, according to CEO Dan Nye.
The business-focused social network announced plans to create an open platform for developers earlier this year, but Nye said LinkedIn wanted to avoid some of the more frivolous applications that have been created through Facebook's API.
MySpace is reportedly set to follow Facebook's lead and launch an API - a move that will have have third party application developers licking their lips in anticipation.
The News Corp-owned site, which will have noted the popularity of Facebook's decision to launch a range of tools for developers back in May, is apparently planning to announce its reposte at the Web 2.0 conference in San Francisco next week.
Online fashion and lifestyle publisher Glam Media has launched a number of new features and widgets to make its network of blogs and websites easier to navigate.
Glam's platform is designed to distribute media content across its network of more than 400 sites and partners, with the aim of increasing the network's traffic and page views.
Google today launched Gadget Ads, a new interactive rich media ad format which will allow advertisers to measure users' responses to the ads, as well as updating ad content in real time.
The new ads designed for use across Google's network of sites, and aims to offer a way for internet users to interact with ad content in a way that is not possible with standard web ads.
Amazon has launched a range of widgets in a bid to boost the reach of its affiliate marketing programme.
The widgets can be used to display the etailer's products on blogs, social networks and other websites, earning members of the company's Associates programme up to 10% in referral fees.
Photo widget company RockYou has partnered with visual shopping and image search site Like.com to find clothes that are similar to those worn in its photo slideshows.
Like.com, launched at the end of last year, uses image search technology to find bags, clothes and shoes that are similar to those shown in images. If, for instance, you enter a picture of a bag, Like.com will return similar images with prices and details from online retailers.
Travel review site TripAdvisor has acquired Where I've Been, a Facebook app build by an independent developer, for $3m (£1.5m) - the biggest deal yet for a Facebook widget.
The app lets Facebook users add a map of the world to their profile pages, to show which countries they have visited. More than 2.3m people have signed up for the widget.
Thousands of applications have been created on Facebook’s open platform since the social network opened up to developers earlier this year. But launching one, and generating interest, is not necessarily easy.
‘Attitudinal matching’ company Synature is one UK firm that has already taken the plunge, launching a version of its qubox software that allows Facebook members to search for like-minded people on the site, as well as potentially becoming a platform for targeted advertising. Here, John Woods, its CEO, talks about the challenges the company faced, and why he thinks the API can be a significant opportunity for brands.
One of the most popular Facebook widget developers, RockYou, is to launch its own ad network on the site.
RockYou has some of the most popular apps on the social network, providing slide shows for users, and is aiming to tap into its success by making money from advertisers.
Internet ratings site Quantcast has provided more evidence of what it calls the 'Facebook effect', with stats showing that Facebook widgets are helping to boost traffic to sites that have produced widgets for the social network.
US venture capital firm Bay Partners has launched AppFactory, a program that will invest in developers creating applications for the Facebook platform.