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Scott Switzer is the co-founder of open source ad serving company OpenAds. Launched several years ago as the tech arm of Unanimis, it has long been billed as a threat to online ad networks by giving publishers more power to pick the ads they display. Twenty five thousand of them are now using the site.
Here, Scott talks about OpenAds’ upcoming move into new formats, as well as its recent funding by a group of well-known VCs.
Google has launched a pilot programme that will provide funding to developers using its gadget API to develop their own applications.
Hitwise UK has some interesting figures showing how effective widgets can be in driving traffic to websites from social networks.
Lijit has has received $3.3m (£1.65m) in Series B funding for its blog search and stats tools. The round was led by Boulder Ventures and brings the total raised by the firm to $4.2m (£2.1m).
Just over a fifth of global internet users are now using widgets, but Europe is lagging behind North America in their adoption, according to new figures.
Web measurement firm comScore’s new ‘Widget Metrix’ reveals that 21% of internet users viewed one in April.
Apple is looking to tap into social networking sites as an e-commerce channel after striking a deal to distribute music with Bebo.
From today, Apple’s iTunes service will be embedded into the Bebo website – allowing its users to buy music from artists that have a Bebo profile and whose music is available via iTunes.
Social network Facebook opened its doors to third party developers last week, allowing users to add apps to their profile pages for the first time.
Since the launch of the Facebook development platform, plenty of widgets have been added to the site. Here's a list of the most popular so far...
The latest service to enter the online video advertising space is due to launch today - and it's all about text.
Adap.tv analyses the content of video clips, finds related text link advertisements and overlays them on the footage.
US online shopping gateway Mpire has launched a number of widgets designed to generate revenue for Amazon and eBay affiliates.
The widgets, when displayed on a user's web page, chart trends across a range of retail product categories, each allowing site visitors to make a purchase that is linked to a publisher's affiliate account.
A British online contacts and calendar suite is among the finalists to be picked to contest the title of best European web start-up.
Anywr.com unifies address book entries from multiple webmail and offline email clients, and synchronises information with desktop applications and mobile phone handsets.
eBay has launched a Flash widget applet that allows sellers to embed their auctions on sites around the web.
The auction site has billed the move as "a fun and easy way for you to share the interesting things you've discovered on eBay and personalise your blog, social networking page or website".
Mobile advertising network AdMob is trying to prise a route into the mobile blog ad space, having released a plugin that converts WordPress blogs for mobile devices.
dotMobi developer Andy Moore wrote a WordPress extension that converts posts written in the popular blog platform to display styles suitable for phones and PDAs.