Yahoo! this morning unveiled new tools that make it easier for publishers to mobilise and monetise their website content.
The Yahoo! Mobile Publisher Services help producers gain prominence for their sites in new mobile search services and allow them to make money from a range of ad formats.
Statsaholic, the Alexa-powered traffic tool formerly known as Alexaholic, is being systematically crushed by Amazon in a move that is going to create a wave of negative PR for the online retail giant.
Earlier this month Amazon sent a legal warning that forced Alexaholic to drop the Alexa from its name. Fair enough – brands have to look after their trademarks. But now it is preventing Statsaholic from using its API at all.
This is bad news, and sends out a highly ridiculous message to current and prospective users of Amazon Web Services. The message is this: “If you are successful, we can close you down.”
As well as being one of the UK's super-affiliates, Keith Budden is a partner in Affiliate Healthcheck,
a consultancy offering affiliate programme performance reviews, training, recruitment and assistance with network selection.
We asked him for an affiliate's perspective on some of the main issues around affiliate marketing programmes.
The organisers behind this year's Red Nose Day have launched the charity's biggest ever assault designed to engage and communicate using social media tools.
Comic Relief is running promotions on Bebo for a "Big Bebo Takeover", encouraging users to design a red homepage for the social networking site this coming Friday.
Google is testing a version of AdSense that includes YouTube video ads, hinting at the next step in the search giant's efforts to monetise the $1.65bn video network.
A new Flash-based 300x250 AdSense unit includes text links as well as a 250x200 embedded YouTube video. The test ad is "Gmail Theatre" - a low-budget video spot that is hosted on YouTube and trails Google's own email service, which dropped its invite-only barrier last month.
Web-based podcasting application Odeo has been put up for sale, just months after founder Evan Williams led a management buy-out of the project from investors.
Williams wrote: "We've put too much into Odeo to want to see it fade away. And it still has tons of potential. But we're not improving it fast enough."
Pheedo, an RSS ad network, has announced the launch of its FeedPowered ad platform, which enables marketers to use text and video RSS content within ad widgets.
FeedPowered ads are on-site advertisements which can present updated text, video or audio from any RSS feed.
Web polling firm Vizu has received a $2.9m investment that aims to do for market researchers what AdSense does for advertising.
The investment, led by $1.5m from Draper Fisher Jurvetson, will go toward the just-launched Vizu Answers.The service allows marketers to create multiple-choice polls that appear on partner sites around the world.
Ivan Pope is the CEO of Snipperoo, based in Brighton. Launched last year, it aggregates widgets for end-users to place in their blogs, social networking pages and other websites. It is also planning to launch an API which it hopes will ease the large-scale distribution of widgets for content producers.
With some expecting 2007 to be the 'Year of the Widget', we asked Ivan what online retailers and advertisers can do to get in on the act.
Talkr, a text-to-speech web service that lets readers
to written blog posts, has put itself up for sale after failing to turn a profit in two years.
Founder Chris Brooks revealed that 2,173 bloggers had bought into the service but that only 1,179 of them had agreed to accept audio advertising in the posts that Talkr converts.