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Posts tagged with Wildfire

Six tips for increasing your Facebook fans

Interacting with fans on Facebook is no longer the mystery that it once was, with a majority of brands realising the benefits of posting regular content and engaging in conversations with users.

But that doesn’t necessarily mean that engaging with fans is easy.

Wildfire has produced a report that looks into the best ways for brands to interact with consumers on Facebook and generate earned media by encouraging them to share content with their friends.

It evaluated almost 700 brands to understand how they managed their social initiatives and identified six best practices that helped them recruit more brand advocates.

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