Posts tagged with Wilkinson

Ikea comes last in website usability study

Easter is coming and spring is in the air so consumers will be soon be shopping for home improvement and gardening equipment, though some might wait until the temperature gets above zero degrees outside.

There are several major brands vying to take advantage of the seasonal increase in spending, and Qubit has analysed six of them to see which provides the best online user experience.

The new home and gardens benchmark analyses the buying experience provided by Homebase, B&Q, Argos, John Lewis, Ikea and Wilkinson.

Using more than 80 industry best practice criteria, weighted on their importance in this sector, each website is assessed and scored giving 
a final percentage to identify which brand offers the best online experience.

7 comments