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Posts tagged with Will Critchlow

Q&A: Will Critchlow on the future of search

Will Crtichlow founded Distilled with Duncan Morris in 2005. Since then, he has consulted with some of the world’s largest organisations and most famous websites, spoken at most major industry events and regularly appeared in local and national press. 

We enjoyed his presentation at last year's Future of Digital Marketing conference so much that we invited him back to speak at tomorrow's event. 

I've been asking Will for a quick preview of his presentation, and his views on the future of search, and more broadly, the direction that Google is taking as a company.

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future of search

Are implicit signals, user context and a new query model the future of search?

The future of search is something that few people outside of Google can predict with any real authority, yet it’s an incredibly important topic for digital marketers.

How much will social signals dictate what we see in search results? What impact will Google+ have in the long term? And will we always rely on keywords as the basis of search?

It’s impossible to address all the possible connotations in just 20 minutes, but Distilled’s Will Critchlow gave it a go during his talk at our Future of Digital Marketing event last Thursday.

One of the main themes was the move from indexing to understanding, whereby Google actually understands the context and sentiment behind a query.

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