Posts tagged with Wiltshire Farms Foods

Q&A: Matthew Curry on selling to older folks online

Matthew Curry is head of new media at Wiltshire Farm Foods, a firm that predominantly sells to the older generation.

And by older, we’re talking 80+, rather than 55+. As you might imagine, this is both a challenge and an opportunity. 

Matthew explains why usability and testing matters so much, and why you shouldn’t believe everything they tell you about the scroll bar.