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Posts tagged with Wimbledon

How Wimbledon is acing social media in 2015

It will not have passed your attention that Wimbledon is taking place right now.

If it wasn’t for all the Robinson’s squash adverts then certainly for the faint murmur of Cliff Richard’s vocal exercises as he spies a distant rain cloud in the sky.

This year is particularly notable for the venerable lawn tennis tournament as it has upped its social media game in earnest, utilising a few previously untested platforms and some innovative techniques.

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10 fascinating online marketing stats we've seen this week

Here we are everyone, it's the weekly stats roundup. It comes tainted with sadness this time due to England's pathetic showing at the World Cup.

But to cheer you up, it includes stats on the Met Office's content strategy, analytics budgets, big data, real-time advertising, m-commerce and agency income.

And for more online marketing stats, download the Econsultancy Internet Statistics Compendium... 

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How Wimbledon is using big data to engage millions

With the sporting focus of the summer firmly set on the football World Cup, some may have forgotten about the imminent sporting championships on our own doorstep.

In a few days’ time, Wimbledon will open its gates to the world’s best tennis stars, together with almost half a million tennis fans.

The number engaging with the two-week tournament digitally is set to be exponentially higher until the gates close on the 6th July. 

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Evian: the Wimbledon 'brand buzz' champions

As we race towards the Wimbledon final this weekend, on court we've seen a couple of notable early exits, a sexism pay scandal and plenty of rain.

Using the Brandwatch social media monitoring tool, I've tracked the off court action to see how brands have fared across the tournament and how much social buzz their sponsorship cash has earned them. 

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