We’ve seen lots of examples of new intelligent search features or conversational agents in the last six months in online retail – from Walmart, Instacart and Amazon, for example. In a recent article, I tried out some AI-powered product discovery features to see how useful they might be for shoppers. And though they each provided distinctive […]
Augmented reality has surged in the headlines of late with the release of Apple’s Vision Pro headset and Meta teasing a potential rollout of AR glasses as it marks the 10-year anniversary of its VR/AR outfit, Meta Reality Labs. If augmented reality headsets and eyewear become more commonplace, brands and entertainment companies may take the […]
A joint report from Salesforce and the Retail AI Council suggests widespread retailer investment in generative AI – but a lack of structure and guardrails to ensure it is used effectively and above all, ethically.
Nearly two thirds of consumers rank data security as critical to their CX expectations. They want to know their data is being looked after, especially in the hands of generative AI.
A roundup of research that paints a picture of the growth, but also the context for the growth, in retail media.
Where does generative AI fit in with luxury brands and their reputation for authenticity and great service? A review of use cases and how to mitigate risk.
On 15th March, Starbucks announced that it would be shuttering Starbucks Odyssey, its NFT-centric loyalty programme. What does the closure tell us about rewards, and is this indicative of the declining star of web3?
Steps to help create an environment of psychological safety and allow organisations to benefit from having great minds that do not think alike.
The connected car requires a big transition at OEMs, including new commerce capability to be able to engage seamlessly with customers through sales, after-sales, and in-car commerce.
VML’s luxury retail lead Ricardo Catalano outlines three tiers of digital maturity in the sector, and why some maisons take a traditional approach with minimal data activation, despite placing a premium on customer relationships.
How has the discount marketplace become such a ubiquitous name in such a short space of time? How does it compare to Shein? And what does this trend mean for Amazon?
You might have heard that TikTok is the ‘new Google’ based on a stat that two fifths of Generation Z are apparently using it for search. But where did this idea come from, and is it accurate?
We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of our annual predictions since 2010, three types of trend stand out: Trends that feel nostalgic, ideas that quickly became amusing […]
This scorecard is designed to help score your organisation and teams against the criteria that are most important to digital culture.
Retail media is evolving into a solution that can address the whole funnel – not just the bottom bit where a sale is made. What might this look like in 2024, and what are the implications for privacy?
The space is increasingly crowded with competitors and with few unifying standards to join them together.
