Posts tagged with 'wireframes'
When conducting the design phase of any new website build (or redesign) the fundamental pillars of ecommerce simultaneously collide: digital and business strategy, user experience, usability, creative, branding, marketing, IT (infrastructure), and data/insights.
This collision is made difficult when contending with the varying opinions and views of multiple stakeholders. They all want to have a say on what is to be presented to consumers.
Normally the influence during design stage reverts to positional power within the organisation, with business goals overriding all others including the needs and goals of the consumer. Not anymore.
The purpose of this article is to shed light on how to properly utilise wireframes, how this tool maintains the integrity of the strategic plan and how it can simplify the implementation of the project, shorten timeline and reduce costs.
A few years ago there were only a handful of wireframing tools available, which I found either too cumbersome or too expensive to bother with.
Nowadays it seems that a new app for creating mockups is launched every week. Some of them are excellent, and a welcome addition to the UX toolkit.
Many user experience classicists still prefer a pen and paper, and that’s always a smart place to start. I’m slightly odd in that I produce most of my wireframes using Microsoft Excel (well, those columns and rows do make for a nice grid).
These new tools really come into their own when you want to bring other people into the picture, as many of them allow for collaboration.
Anyhow, do check them out, and by all means point at some others in the comments section below.