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Yesterday, Time Warner Cable Media released its “Understanding Women Today” study in partnership with Ipsos MediaCT. By surveying 3800 women, the study highlighted two distinct female demographics and determined their attitudes to brands, their media consumption and their confidence in spending.
These two demographics are made up of married women or those in couples and have been stereotypically named Chief Family Officer (CFO) and Girlfriends on the Go (GoG). As these two segments spent over $200 billion in 2011, it's understandable that marketers want to get as much information about these groups as possible.
Women may like Facebook more than men, as evidence by the fact that approximately 60% of the social network's population is female, but for marketers looking for consumers who like their ads, targeting men may be a more effective and cost-efficient approach.
That's according to a new study conducted by marketing software firm Kenshoo and Resolution Media which looked at 65bn Facebook ad impressions and 20m clicks over the course of the last year.
While Pinterest is more popular with men in the UK, in the United States, Pinterest is most popular with women.
That, you might think, would make it a pretty unlikely target for the US Army's social media team, but that's not the case. In fact, Pinterest is of great interest to the US Army precisely because of its demographic makeup.
If the future of the internet is social, as some believe, the long-term fate of the world's largest search engine could rest on how well its social network, Google+ does.
While it has a long way to go before it catches up to Facebook in popularity and adoption, with over 100m users, it would appear that Google is off to a decent start.
Whether you're male or female, there's an almost equal chance that you own a smartphone. But what about tablets and e-readers? Do men and women share different preferences when it comes to the latest and greatest mobile devices?
According to Nielsen's latest survey of mobile device owners, the answer is increasingly 'yes.' In Q2 2011, it found that 61% of e-readers were owned by women, up from 46% in the third quarter of 2010. Tablets? Almost the opposite: 57% of them are owned by men.
According to M2Moms, a report from the Market to Moms Coalition, 60% of moms feel marketers are ignoring their needs, and 73% feel advertisers don't really understand what it's like to be a mom. The challenge, says the report, is sensing her distinct, timely needs and responding in a way that truly resonates.
Brands interested in reaching women online should know that while social networks offer the most reach, blogs have the most influence.
Wolfram Alpha is disruptive revolutionary technology. I envision the next step to be simple: a web enabled and wireless carrier supported scientific calculator. This will hyper-drive math and science education and will open up science and discovery.