Posts tagged with Word Of Mouth

Word-of-mouth: focus on the steak, not the sizzle

Is social media, and the data it produces, overvalued? As companies continue to struggle the ROI from their social initiatives, some are starting to suggest that social's impact might have been overestimated.

But social media proponents say not so fast: social media is the digital channel for word-of-mouth, and although word-of-mouth has historically been hard to quantify, its importance is rarely questioned. Which raises an interesting question: instead of talking about social media, should we be talking about word-of-mouth?

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Word-of-mouth still largely an offline phenomenon: study

Ask a brand marketer about word-of-mouth marketing and chances are he or she will talk to you about the internet. After all, with the advent of social media, consumers are most likely going to talk to their friends, family members and associates about your brand online, right?

According to a study by Keller Fay Group, the answer is 'no'. As it turns out, the vast majority of word-of-mouth still apparently takes place offline.

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Virgin America: flying social media into the abyss

How to Win Friends and Influence People by Dale Carnegie is a classic book. First published in 1937 for individuals, over half a century later, brands now find themselves seeking friends and influence too.

But if U.S. airline Virgin America's latest attempt to woo influencers on Twitter is any indication, a book isn't needed. What is? Free product.

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