Posts tagged with Word Of Mouth

Five examples of brands that succeed with word-of-mouth marketing

If you have a positive experience with a brand, you might mention it to a friend or family member. 

With 92% of consumers now trusting a recommendation from friends and family more than any other form of marketing – chances are they might then check it out for themselves.

0 comments

Five ways to identify potential brand champions

Despite all of the opportunities the internet has created for brands to market themselves to consumers, brands still covet consumers who sing their praises and help drive sales through word-of-mouth recommendations.

1 comment
samsung logo

Eight inspiring digital marketing campaigns from Samsung

Samsung has generated a bit of buzz in the tech world this week by announcing a Kanye West and Jay Z concert at SXSW that is only open to owners of its Galaxy devices.

It marks the continuation of Samsung’s association with Jay Z, as back in 2013 Galaxy owners could grab a free copy of the rapper’s new album by downloading an app.

This inspired me to delve further into Samsung’s back catalogue to see what other interesting digital marketing campaigns it had been come up with over the years.

You can also read similar posts focusing on digital campaigns from Coca-Cola, Nike and McDonald’s...

3 comments

How to use digital word of mouth to boost sales

I recently completed an internship with Econsultancy, and on my final day I rounded up a group to play Cards Against Humanity.

How did I find this game? Digital word of mouth, that's how. 

Below I list three ways to capitalise on digital word of mouth...

1 comment

Anatomy of a campaign: How charity:water raised more than $2m

In just six short weeks, it’ll be time for the September Campaign, the biggest annual fundraiser from nonprofit charity:water.

What the organization does this year to raise money remains to be seen, but it’s worth looking back more closely at its efforts in 2012, when the charity took in more than $2m ($300,000 more than its original goal) largely through digital marketing.

That shouldn’t be a surprise: charity:water founder Scott Harrison told the New York Times last year that he "absolutely" attributes the organization’s success to the web.

0 comments

Graze: A model for network marketing success

Has your business been enveloped by the Graze phenomenon yet? Have you noticed your employees or colleagues receiving small brown, bi-weekly boxes filled with nuts, olives and other nibbles?

This is a shining example of the success of network marketing. 

5 comments

Marketing budgets to increase in Q3/Q4: report

Is the global economy back on track? There's probably no question more capable of sparking a heated debate. But if the optimism of marketing directors in the UK is any indication, things are getting better.

According to the Royal Mail’s second annual confidence tracker poll, conducted in partnership with The Marketing Society, found that a third of the UK's top marketing directors anticipated an increase in marketing spend in the second half of 2010. More importantly, only 13% of those polled expected their budgets to be cut.

0 comments

The lesser-blogged benefits of building brand loyalty

While I often argue that social media marketing is an excellent way to build brand loyalty, it occurred to me recently that the benefits of such consumer commitment may not be immediately obvious to all marketers.

Clearly, customers who are engaged with a brand are less likely to leave for a competitor. That is the main perk of consumer loyalty but some marketers may question whether that is enough to justify the effort (and therefore budget) needed to build those relationships. After all, that cash could have been spent on developing a new customer base.

1 comment