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Those that have used Medium (300,000 have published there) know it to be a slick and enjoyable tool.
But now Medium has decided it's a platform and not just a social network for writers.
So, what should marketers know about Medium?
My editor pointed out that this article might just be treason.
Low-level treason, but treason nonetheless.
Well, now you know the lengths to which I will go to champion good UX.
Here are some things to note about the new Royal Family website, a place of great content and slightly confusing user journeys.
The term SEO, which was allegedly first used in 1997, has long been used to describe a webmaster’s ability to edit a website’s design and code to favorably influence its rank on search engines.
SEO strategies have included back-linking, title tags, page architecture, site maps and introduced us to a style of writing content that emphasizes keywords.
These strategies have largely belonged to webmasters and programmers.
Thanks in large part to WordPress, one of the world's most popular open-source applications, the use of content management systems has exploded.
This has been a positive trend, enabling companies to cost-effectively build and maintain dynamic, content-rich websites that are easily updated by non-technical staff.
Whether a brand new blogger or a seasoned writer, WordPress is one of the most popular and versatile content management systems (CMS) available.
You can set up a quick, good-looking, fully-hosted blog using one of its many templates, or you can get into the world of self-hosting and coding to build your own professional site from scratch.
Earlier this year I embarked on a series of in-depth articles detailing how you can set up your own WordPress blog, using my own relevant experience and expertise.
This turned into a three-month long 10-part epic with various digressions into other semi-related blogging matters. Imagine Lord of the Rings but slightly less wordy and definitely less ork-filled.
This compendium is as an attempt to condense my own sprawling epic into one handy guide.
Here you will learn: the differences between WordPress.org and WordPress.com, how to set up your blog, advice for writing your first post, using the dashboard and content management system (CMS), essential widgets, themes, plugins and customisation tips, advice for SEO best practice, how to move your blog to a self-hosted WordPress.com site and lots more.
This guide should be used for a general overview, however links to all the original articles will be included with each relevant chapter, as they will be necessary to read for more in-depth detail.
Are you ready? Let’s begin…
The stats we've got this week range from the sublime to the ridiculous.
From Twitter mentions of abbreviated phrases (FML, LMAO etc.) to declining retail spend in food. In there, too, is some interesting data about mobile spend in China and the state of SEO.
As usual, for many more stats, download our Internet Statistics Compendium...
What’s so great about Quartz?
Quartz is a business news publication that's been talked about a lot since its founding, by Atlantic Media Company (publishes The Atlantic), in 2012.
It's built on WordPress, is mobile-first and characterised by a strong team of journalists that produces engaging short and long content that's incredibly sharable.
Here's some more answers to the question 'what's so great about Quartz?'
If you think that awe-inspiring parallax scrolling websites are the sole preserve of the coding genius, think again.
Highly interactive and narratively driven web pages are a fantastic way to engage visitors on your website and hold their attention. The pages themselves are static and rely on the user to scroll with a mouse, finger swipe or an arrow key to generate movement, this achieves a unique storytelling experience.
Creating this type of page has become a lot easier thanks to HTML5, CSS3 and JQuery, and there are loads of templates now available for your own WordPress site.
The examples below are recommended based on the demo versions and the quality of the customer reviews. I haven’t installed or used them myself, I’m merely highlighting them as an example of what you can achieve with your own WordPress site.
IFTTT (which is pronounced ‘ift’ as in ‘gift’) stands for ‘if this then that’. It’s a tool that gives you the ability to connect various, seemingly disparate, online applications together as one glorious interconnected whole.
‘If this then that’ component basically means: If an event happens (this) in one application, it will trigger an action (that) within another one.
In this final part of the multimedia content strategy series, it’s time to think about how these concepts fit into our different content publishing platforms.
Now, in this final part, it’s time to think about how these concepts fit into our different content publishing platforms.
We need to consider where our different content pieces will be published, and how this effects our interaction with the customer journey.
This blog post is based on a presentation given at last week’s BrightonSEO entitled ‘Cool shit you can do with WordPress’ but to call it that I’ll have to check if we’re allowed to say it first.
Depending on what the headline above says right now will let you know the outcome of that little query.
Patrick Hathaway is the SEO consultant at Hit Reach and he had these tips to offer on how you can make the most out of the WordPress platform.