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Earlier this week I wrote an article on Econsultancy about Black Friday and whether UK retailers will abstain or get involved with the American inspired retail holiday.
Well, like in politics, a week is a long time in retail. Today might be Armistice Day in Europe, and a day of sombre reflection, but in China it’s the wildly popular Singles’ Day sales frenzy.
It’s that time of year again; the weather’s miserable, tear jerking Christmas ads are back on the telly, and everyone in British retail is trying to decide what to do about Black Friday.
Over the last few years Black Friday and Cyber Monday have developed from being a purely US phenomenon to a global sales event, marking the start of the all-important Christmas shopping season.
It’s warm outside and Christmas is far from most people’s minds at the moment. But for commerce marketers, it’s a different story.
Retailers are already thinking about how they can captivate consumers and drive revenue this year.
With IMRG reporting that UK shoppers spent £21.6bn in the eight weeks running up to Christmas in 2014, it’s no surprise to see why it’s a priority now.
With Christmas just a month or so away, the ecommerce tips and predictions are coming thick and fast, not least from this blog.
As ever, we're expecting a record Christmas for ecommerce sales, while mobile is likely to play a massive role.
Here are five Christmas-themed ecommerce infographics packed full of stats...
Yes, it's a bit late for any substantial changes to be made to websites before Christmas, but there is still time to make a few tweaks.
With this in mind, I've asked a number of ecommerce and UX experts for their views on the best strategy for the Christmas season.
Topics include last minute changes that could aid conversions, the importance of mobile, and how retailers can sell right up to Christmas.
One in ten UK shoppers will be shopping for Christmas presents via mobile rather than using their computers this year, according to new stats from Tesco Direct.
This, and other surveys from the US, provides further evidence of the growth of mobile commerce, and the key role that mobile shopping will play this year.
So how can retailers make the most of this trend?