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Posts tagged with Xmas

Luxury retailer discounting on Singles' Day

Luxury retailer discounting on Singles' Day: Will they do it again on Black Friday?

Earlier this week I wrote an article on Econsultancy about Black Friday and whether UK retailers will abstain or get involved with the American inspired retail holiday.

Well, like in politics, a week is a long time in retail. Today might be Armistice Day in Europe, and a day of sombre reflection, but in China it’s the wildly popular Singles’ Day sales frenzy.  

Are we doing Black Friday or not?

Are we doing Black Friday in the UK or not?

It’s that time of year again; the weather’s miserable, tear jerking Christmas ads are back on the telly, and everyone in British retail is trying to decide what to do about Black Friday.


Boosting online revenue during Black Friday & Cyber Monday

Over the last few years Black Friday and Cyber Monday have developed from being a purely US phenomenon to a global sales event, marking the start of the all-important Christmas shopping season. 

In 2014 the effects of Black Friday saw UK retail sales rise at their fastest annual rate in more than 10 years, with £810m spent and online sales jumping 13% year-on-year.

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10 steps to email success at Christmas: part two

With Christmas fast approaching, it’s important that brands are ready with a strategic email marketing campaign plan.

So following on from my previous Christmas email post, here are steps 6-10 towards festive email marketing success...

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10 steps to email success at Christmas: part one

It’s warm outside and Christmas is far from most people’s minds at the moment. But for commerce marketers, it’s a different story. 

Retailers are already thinking about how they can captivate consumers and drive revenue this year.

With IMRG reporting that UK shoppers spent £21.6bn in the eight weeks running up to Christmas in 2014, it’s no surprise to see why it’s a priority now. 


Five stat-packed Christmas ecommerce infographics

With Christmas just a month or so away, the ecommerce tips and predictions are coming thick and fast, not least from this blog

As ever, we're expecting a record Christmas for ecommerce sales, while mobile is likely to play a massive role. 

Here are five Christmas-themed ecommerce infographics packed full of stats...


20+ Christmas ecommerce tips from the experts

Yes, it's a bit late for any substantial changes to be made to websites before Christmas, but there is still time to make a few tweaks. 

With this in mind, I've asked a number of ecommerce and UX experts for their views on the best strategy for the Christmas season. 

Topics include last minute changes that could aid conversions, the importance of mobile, and how retailers can sell right up to Christmas.


One in ten Brits will do their Xmas shopping via mobile

One in ten UK shoppers will be shopping for Christmas presents via mobile rather than using their computers this year, according to new stats from Tesco Direct. 

This, and other surveys from the US, provides further evidence of the growth of mobile commerce, and the key role that mobile shopping will play this year. 

So how can retailers make the most of this trend?