Posts tagged with Yahoo Mail

Yahoo still has some mainstream cachet

To many, Yahoo is little more than a has-been. The company, once a powerful search competitor and top portal, increasingly looks like it has nowhere to go. But, perhaps, down.

But don't tell that to mainstream consumers. According to JS-Kit, whose Echo service aggregates on-site and off-site comments for publishers, Yahoo's login service is the most popular amongst users of Echo's top publishers, which include CNET, Slate and Technorati.

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Yahoo is Yahoo Mail

As a network, Yahoo websites are the second-most trafficked behind Google according to comScore's numbers. Yahoo's properties are diverse and Yahoo is far closer to being a 'media' network than Google.

Yahoo's impressive audience of over 145 million visitors in January is one of the reasons that many have high hopes for a turnaround. But what assets should the company focus most on leveraging?

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