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With the Microsoft Yahoo Search Alliance having finally made it to Europe, we looked at whether companies and agencies would be considering spending more money on the platform, particularly given concerns about Google’s near-monopoly within the UK search engine market.
For our UK Search Engine Marketing Benchmark Report, published in association with NetBooster, we asked companies how they had changed their paid search budgets across Google, Microsoft/Yahoo, and other search engines.
With Thompson out, Yahoo appointed Ross Levinsohn as interim CEO and began the process of conducting a this-time-more-thorough CEO search.
Is a big part of search's future based on content partnerships?
Yahoo has made a lot of big mistakes over the years, and today it finds itself in the fight of its life to stay relevant on the modern web.
The big questions: what can Yahoo do to recapture some of its past glory, if anything at all?
One possible answer is so obvious that nobody thought of it earlier: build a browser.
How committed? According to venture capitalist Fred Wilson of Union Square Ventures, which owns a stake in Twitter, Google's passed up the opportunity to buy the popular microblogging social network several years ago.
When it comes to large tech companies and how they've fared with social networking, one could argue that Microsoft is the most successful.
Google has struggled to build viable homegrown social networks, Yahoo has largely done little of note, AOL purchased Bebo for $850m only to drive it into the ground, etc.
Microsoft's claim to success in the social space? A $240m investment in Facebook in 2007 which valued the social network at $15bn.
The resignation/termination of now-formerly new Yahoo CEO Scott Thompson amid a resume scandal was an embarrassing moment for the once-great internet giant.
For most companies, such a collosal blunder would represent a faux pas of the highest order, but that's not the case for Yahoo, it's just one more in a long line of mistakes.
Here are the ten biggest mistakes the company has made...
When Scott Thompson decided to leave his post as President of PayPal to join Yahoo as CEO, it reportedly came as a shock to eBay CEO John Donahoe.
And it was a surprising move according to some industry observers.
After all, Thompson was ditching Ebay's fastest growing division to join a company that has been in decline.
It's a decision Thompson may regret for a long time.
Yahoo may be putting 50 of its properties on the chopping block as new CEO Scott Thompson looks to make the once-dominant internet portal a little leaner and more nimble, but apparently small businesses are important enough to Yahoo that it will create new products.
Today, Yahoo did just that by launching an online dashboard designed specifically for small businesses.
Yahoo’s fall from grace is well documented, with its once dominant position in the search industry undermined by years of mismanagement.
New CEO Scott Thompson has a major task on his hands reversing the company’s declining fortunes, with his plans currently focused on boosting ad revenues and forging a closer alliance with Microsoft.
That didn't take long. Just two weeks after Microsoft announced that it had purchased a major collection of patents from AOL for $1bn, Microsoft has turned around and sold 650 patents to Facebook, which is being sued by Yahoo for patent infringment.
Microsoft will retain a license to the patents, and as part of the $550m deal, Facebook will also receive licenses for AOL patents that Microsoft did not offer up for sale.