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For years, local businesses have been told that customer reviews sites like Yelp can make or break them, but is that still the case?
Search marketing evolves on a daily basis.
The constant introduction of new and innovative processes means that strategies can shift frequently as SEOs and marketers try to work out the best way to deal with new online environments.
From Google updates to advances in technology, the methods we use to measure the success of an SEO campaign, however, may not always be giving us the full picture.
If questions lingered about Google's commitment to lead gen, the world's most popular search engine answered them this week with the launch of Google Compare for mortgages.
The service, which helps consumers shop for a mortgage from multiple lenders, was announced earlier this year and is now available in California. Google plans to launch in other states soon.
It's not surprising that what people are saying about your business online can dramatically affect its prospects.
But despite the importance of customer reviews, many businesses still struggle to get their customers to say nice things about them and their products or services.
For most businesses, trying to build and maintain a pristine online reputation is an honest process.
At the same time, it can be costly and frustrating. Because of the challenges, some business owners turn to gray hat and black hat tactics. Just how effective can they be?
Twitter, LinkedIn and Yelp saw shares of their stock take big tumbles last week.
The week prior, Facebook reported earnings that fell short of analyst expectations for revenue.
Is social media hitting a speed bump, and if so, should marketers be alarmed?
In 2013, the Federal Trade Commission (FTC) ended its investigation into Google, but new documents reveal that FTC staffers believed the company engaged in behavior that hurt consumers and advertisers.
Smith & Wollensky is a high-end steakhouse located in New York City but the next time you're visiting the Big Apple, it might not be your top choice for a fillet if you're searching for a restaurant through a popular reviews service like Yelp.
That's because the restaurant is currently suffering from a bout of social media backlash after reports that it made a very bad customer service decision.
Thanks to the internet and the rise of business reviews sites, dealing with customers has arguably never been more complicated.
Never before has it been more important to cultivate strong customer relationships and to find ways to parlay them into online reviews that, in some cases, can be powerful drivers of business.
Foursquare has been on the list of candidates for the 'next big thing' for some time, but the location-based service's future seems uncertain.
Last week, reports surfaced that the company, which has already raised upwards of $70m in funding, was looking for investors to provide an additional $50m to $100m of capital at a valuation of $700m-plus. According to TechCrunch, investors aren't exactly rushing to check in to a deal.
According to a recent Gartner study, brands are increasingly paying for fake online reviews, and by 2014, 15% of all reviews will be fake.
And it's not too difficult to figure out why: research has shown that 88% of consumers turn to online reviews when making a purchase.