Posts tagged with Yeo Valley

alan partridge fosters mid morning matters

What is content marketing and why do you need it?

Some time between 2010 and 2011: “We should get a Twitter account!” bellows a CEO in a boardroom after reading the term repeatedly in a broadsheet newspaper over the weekend. 

“Everyone’s on Twitter, our customers are on Twitter, we should get a Twitter account, and we should Twit at customers and tell them how great we are. We don’t want to be behind the curve on this one. Not like we were when we didn’t have a website until last year," continues the imaginary ruddy-faced executive as he pontificates to a room full of lap-dogs and sycophants. 

"Also we should be on Facebook... Also do people still use MySpace?” 

So the company immediately got a Twitter account, and a Facebook page and a [insert name of popular social media channel here] account and it pumped as many press releases, corporate slogans and nakedly brazen ‘buy-me’ marketing bilge down the channel as it possibly could, forgetting a number of key points.

  1. It’s a channel. Traffic can, and indeed should, move both ways.
  2. Nobody gives a damn what your company has to say.
  3. Your company will run out of things to say.


Unique viewers of video up by 26%

According to a study by Nielsen, the amount of time spent streaming videos online in the US has more than doubled since 2008, with unique viewers increasing by 26%.

The report puts this down to a higher quantity of video content available, particularly long-form content like films and TV shows.