Posts tagged with Yes Mail

When is the best time to run social campaigns and sell online?

Poorly timed social media and email campaigns mean that retailers are failing to maximise user engagement, according to a study by Yesmail.

The report looked at campaigns run by major retailers such as Abercrombie & Fitch, Diesel, Gap and Ralph Lauren, over a three-month period.

It found that “many social media and email campaigns do not match up with consumers' patterns for when and how they engage with brands”.

As a general rule, Facebook campaigns achieve the highest level of engagement on Tuesdays, yet that day ranks fourth in terms of when actual campaigns are deployed.

4 comments

Video: What happened at Digital Cream San Jose

Econsultancy recently held its first ever Digital Cream in San Jose, our invitation-only event for senior client-side digital marketers.

Opened by Econsultancy EVP, Craig Hanna, Digital Cream San Jose had marketers from companies such as HP, AOL, Macy's, ModCloth and eBay participate in the roundtables, with a keynote by Chris Tolles, the CEO of Topix, on how marketers can apply techniques from presidential campaigns to their own campaigns.

0 comments