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Posts tagged with Yorkshire

le tour - yellow sheep

Tour de France: How have Yorkshire brands used The Grand Départ?

It’s not often that Yorkshire, England, is in the spotlight on the world stage, but this weekend it certainly was.

The Tour de France kicked off and Yorkshire businesses and infrastructure experienced millions of people turning out to see the Départ.

I thought I’d do a little round up of the official supporters of the Grand Départ that have been making the most of the media’s attention.


Q&A: Kristal Ireland on promoting Yorkshire with social media

Kristal - Welcome to YorkshireKristal Ireland is Digital Marketing Manager at Welcome to Yorkshire, and has been using social media to crowdsource content and promote the county as a tourist destination. 

This has included experiments with Foursquare, Flickr, YouTube, Facebook and Twitter, as well as a couple of iPhone apps. 

I've been talking to Kristal about using social media tools to promote tourism, and crowdsourcing great content for the website.