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At its digital Newfronts event last week, Google's YouTube announced a new ad offering that it hopes will give advertisers the ability to take advantage of viral videos.
Breakout Videos is part of Google Preferred, which launched in 2014 and gives advertisers access to inventory from YouTube's most popular channels and content creators.
Through Preferred Breakout Videos, advertisers can now capitalize in real time on inventory belonging to content that is gaining significant traction.
Last week, I looked at how the the Democratic presidential candidates are using social media to bolster their campaigns.
Yesterday, Donald Trump became the presumptive Republican nominee.
Here's how he has been using social media.
Social content is – or at least should be – entirely driven by a brand’s tone of voice. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to achieve.
Betting companies are interesting because they get away with stuff that a lot of other brands wouldn’t (everyone remembers the ‘last one to sign up to a Paddy Power account is a t***’ banner ad).
I thought I’d look at three of the top UK betting sites to see how they handle social content and what other brands can learn from their success.
Retail spending was expected to hit £775m over the Easter weekend, and brands were working hard to get the biggest possible share of that cash.
I thought I’d look at some of my favourite Easter campaigns from the past while also looking at some of the better ones from 2016 so far.
The ability to elicit emotions in people has been an integral part of marketing for decades, and for online video advertising it is particularly important if you want people to share and engage with your content.
But the emotions people feel in response to particular video ads differs greatly across the world, and between different demographics such as age group and gender.
In this post I’m going to cover some key global trends in terms of emotional reactions to online video ads.
Around 15 years ago, forums and blog comment sections were staples of brand-to-fan communication. But the world’s moved on.
While many choose to focus on social media channels, some of the world’s most popular brands still blog as they have spent years attracting readers and building an engaged community.
But how do they manage reader comments to ensure the engaged community doesn’t become a free-for-all?
Today is International Women’s Day, which got me thinking about how women are represented in the marketing and advertising space.
Now, I know plenty of brands have had a negative impact when it comes to women’s issues (remember that ‘beach body ready’ campaign?), but others are actually doing some good, so I’m going to focus on them.
It was February last month, which meant Valentine’s Day and Super Bowl campaigns were high on the agenda for brands.
I’ll be covering both those topics in this month’s social round-up, along with plenty of exciting news from the likes of Facebook and Twitter, and House of Fraser’s odd decision to go completely off-brand and talk only in emojis.
The rise of influencer marketing doesn’t seem to be slowing, and it’s easy to see why.
It is the inevitable result of content and social coming together, and many brands have already seen some impressive results from this channel.
But with it comes a number of challenges that many marketers are struggling to overcome, as outlined in our recent report, The Rise of Influencers, in collaboration with Fashion and Beauty Monitor.
Content comes in so many formats, with so many silly names attached to them, it’s hard to keep up.
But thankfully user-generated content is a fairly self-explanatory one.
With the help of social media, brands are increasingly turning to the general public to come up with creative ideas and share them with the world.
However you feel about thin pieces of meat matter nestled between entirely time-proof bread, we’re here to talk about marketing rather than products.
McDonald’s may have suffered in terms of both finance and reputation over the years, but when it comes to digital marketing the brand has achieved some pretty impressive results.
Instagram built its billion-dollar business largely on the back of photos, but since adding support for video in 2013 the Facebook-owned app has, by virtue of its massive user base, become one of the most popular video-sharing services in the world.
And its video appeal could grow for brands thanks to a change that will make it easy to track the popularity of videos.