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Posts tagged with You Tube

Digital advertising is totally out of control

In the drive to maximize reach and efficiency, advertisers have embraced an increasingly complex digital ad ecosystem that is more and more automated and opaque.

Now, at a time when consumers are demonstrating heightened concern about hate speech, offensive content, and social and political issues, advertisers are learning the hard way that they have helped create a monster they aren't in control of.

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Amazon tries its hand at influencer affiliate marketing

Can influencers and affiliate marketing be a match made in heaven? Online retail's 800-pound gorilla is apparently interested in finding out.

Last week, it was revealed that Amazon has launched a beta of an invite-only Amazon Influencer Program "exclusively designed for social media influencers with large followings and a high frequency of posts with shoppable content." 

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Can brands tell a story in six seconds? YouTube hopes so

YouTube is removing 30-second unskippable ads and in their place it will push a six-second format it calls Bumper ads.

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How travel brands are capitalising on YouTube adventure search trend

A new report by Hitwise has highlighted how travellers are increasingly searching for videos related to adventure destinations on social media.

For travel brands, this means greater opportunity to engage and capture consumer interest.

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JPMorgan Chase taps influencer family for how-to videos

In an effort to get more of its customers to use its digital banking features, JPMorgan Chase is getting into the influencer marketing act.

The bank, the largest in the US, has tapped the Holderness Family to create a series of how-to videos designed to help customers take advantage of Chase's mobile and online banking offerings.

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YouTuber Fleur De Force on brand partnerships, ROI & disclosure

Influencer marketing is a fast growing and evolving area of digital. 

Our recent Rise of the Influencer research found that 60% of fashion and beauty brands have an influencer marketing strategy in place, while a further 21% plan to invest in it over the next 12 months. 

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Goldman Sachs creates in-house content studio

Goldman Sachs is best known for its investments in the financial markets, but the banking behemoth, which has been around for more than 100 years, is also making investments in digital marketing.

In fact, as the firm's VP of Digital & Social Media Strategy, Kaydee Bridges, revealed to attendees at Advertising Week, Goldman Sachs has created its own in-house studio.

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Are online advertisers wising up about content quality?

YouTube is facing a backlash after popular content creators claimed that the platform is failing to monetize their videos.

The row focuses on YouTube's Advertiser-Friendly Content Guidelines, which users claim they were not told about and that they feel are ambiguous.

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Coca Cola UK launches YouTube channel to connect with young adults

Coca-Cola is known for its inspiring marketing campaigns, often based around the core values of optimism, happiness and, of course, enjoying refreshingly carbonated beverages.

With the launch of CokeTV, the brand is taking a different tack.

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Social media image guide for brands: June 2016

We've just published our new Social Media Best Practice Guide, so I thought I’d give another helping hand by putting together an updated social media image size guide.

The overlords who run the social media channels we all use on a daily basis are constantly moving the goalposts. 

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If video is the future of the internet, here's what brands need to know

Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn. 

But a lot has changed since then. So much, in fact, that it's worth asking if video is effectively the future of the internet. The answer: perhaps.

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Google aims to help advertisers capitalize on viral videos

At its digital Newfronts event last week, Google's YouTube announced a new ad offering that it hopes will give advertisers the ability to take advantage of viral videos.

Breakout Videos is part of Google Preferred, which launched in 2014 and gives advertisers access to inventory from YouTube's most popular channels and content creators.

Through Preferred Breakout Videos, advertisers can now capitalize in real time on inventory belonging to content that is gaining significant traction.

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