Posts tagged with You Tube Advertising

YouTube to remove 30s unskippable ads: What does it mean for brands?

In a bid to enhance the user experience, Google has announced that it will be removing 30 second unskippable adverts from YouTube at the end of 2017.

While this decision might sound like bad news for advertisers - forcing them to win over consumers within a shorter time frame - it could in fact be a positive. 

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10 funky digital marketing stats from this week

This week's stats include YouTube ads, emojis and email, product descriptions, digital budgets and much much more.

They're funky, because I've run out of good adjectives.

For more statistics to build a business case or simply impress your friends, see the Internet Statistics Compendium.

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Five tips for YouTube promoted video campaigns

Last year, YouTube surpassed Yahoo as the world’s second largest search engine. In the UK alone, it attracts 17m unique users each month, with each of these users spending an average of an hour on the site.

This makes YouTube a great place for marketers to be getting their message across. But the creation of a video is only half of the task at hand, attracting viewers is the other half.

YouTube Promoted Video Ads operate in a similar fashion to Google search ads and offer advertisers a way to draw attention to a video, gain viewers and channel subscribers, and eventually influence conversions.  

Given the popularity of video and YouTube, here are a few suggestions of how to best take advantage of Promoted Videos.

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