A major inhibitor to video revenues online so far has been audience size. Despite advances in the quality, quantity and length of videos on the web, most people aren't watching them. To date, 99% of all video viewing is still happening in front of television sets.
But online video network blip.tv is looking to get bring its content where the audiences are. Today the
company announced a partnership with YouTube, Tivo, Verizon and Vimeo
among others to get more of its content around the web and to
The company has long been working to distribute its content across as many platforms as possible. And today's announcement marks a big jump in the size of the company's footprint. That strategy is the key to the success of blip — and the online video marketplace.
What will the Internet do when it no longer has YouTube to kick around? The video giant's business model has been categorically maligned since Google bought it for $1.7 billion in 2006. Except now it looks like YouTube is turning the corner toward profitability.
And if the video giant is to be believed, all those user-generated cat videos aren't bad for business.
All eyes were on Google yesterday afternoon when the search engine giant reported its earnings for the second quarter. Because of its position, Google has served as a sort of proxy for gauging the global recession's effects on the internet economy.
Based on Google's results, there's good news and bad news. The good news: things could be far worse. The bad news: things could be far better.
Fatso the Cat playing "You Make My Dream Come True" to images of Helen Hunt throwing herself out a window may have gotten over 376,000 views on YouTube, but Warner Music wasn't about to let the owner's violation of its copyright go unpunished.
This week the music company decided to pull its Hall & Oates audio from a Keyboard Cat video and put an end to the video's viral growth.
Instead, Warner lost an opportunity to monetize its back catalog and angered plenty of web surfers in the proces.
Online video began as a short form medium, but as creators and audiences become more comfortable with longer videos online, advertising dollars will surely follow suit.
Sites like Hulu and YouTube have been focused on branding partnerships for professional video content online. And consumers are proving that they have the attention span for longer content.
Facebook's changes to the way it deals with privacy and sharing settings represent a major shift in the type of social networking Facebook is encouraging its users to engage in.
The company has long prided itself on giving users the ability to control who sees what you share on its network and even went so far as to create a privacy regime that many found overly complicated.
Is online video advertising undervalued? The online video ad market is estimated to grow to between $2 and $7 billion by 2012. But that's still a drop in the bucket compared to the $70 billion television ad market.
Online publishers and advertisers are frantically creating new formats and content to entice viewers online, but the hurdle in online video ad profitability may have less to do with the quality of the advertising than the quality of the audience.
YouTube's success to date has been measured by its ability to sell ads against video content, but that may be the wrong metric for measuring the video giant's profitability.
Today, Google CEO Eric Schmidt said that YouTube is monetizing according to schedule. But is advertising the only means to reaping YouTube's money making potential? It might also have to do with the information gathering possibilities YouTube presents for the search giant.
Comcast and Time Warner are pairing up to offer more of their content for free online — to people who already subscribe to their cable channels on television. Starting in July, the cable companies will let a group of about 5,000 subscribers access that content online.
The new model will make it harder for people to access television content online for free. And while cable companies will not yet be able to monetize online viewing as profitably as they do offline, the migration of their content online should help them get a foot in the door for charging for that content down the road.
Video giant YouTube is still struggling to turn its impressive popularity into revenue for its parent company Google, and a new shift in advertising options may just get YouTube viewers to help the site figure out those profitability issues.
Part of YouTube's problem stems from its content and figuring out what kind of advertising makes sense paired with user generated videos. But starting today, the video giant is enlisting viewers to say what ads should go where.
YouTube is beginning to let users choose what ads they will see paired with individual videos. The switch will serve the same purpose of asking viewers to rate advertising content, and could go a long way toward figuring out what kind of advertising works on the site.