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Last week saw the annual SES (Search Engine Strategies) conference in 2012 where all the big names in search gave their view on the year ahead.
The overarching hot topics were probably Google + and SoLoMo (Social, Local, Mobile).
There are some good round-ups to be found online (e.g. Andrew Girdwood's blog and Kevin Gibbon's blog) so for now, here’s my (and my colleague Richard Lewis’) top 10 take-aways for you to think about.
(Apologies in advance if I haven’t given the right people the right credit, feel free to comment if I missed you off the list.)
At last week's Digital Cream Dubai, Econsultancy's CEO, Ashley Friedlein, presented the latest digital trends from the newly published State of Digital Marketing in the Middle East and North Africa report 2012.
While Facebook struggles with f-commerce, a younger upstart, Pinterest, may be the next big thing in social commerce. The service, which is an "online pinboard" that allows users to "share things you love", is surging in popularity.
But there may be a downside to increased popularity, as some are questioning whether the service is promoting copyright infringement on a massive scale.
Marketers and content makers have been conditioned over time to believe that online video needs to be short and punchy.
This is based on the presumption that people have limited attention spans, and therefore longer-form content would be wasted - particularly on the multi-tasking Gen Y consumer.
But is duration really a key factor of successful adoption? And how about social sharing? Is the length of a branded video likely to affect people's willingness to share it?
In the space of 1,000 or more words, I can't promise to deal with all the answers, but hopefully you'll agree these questions merit further consideration before setting your content or advertising strategy.
Social TV is going to change the way we interact with everything. If you don’t think it’s coming, you're going to be in for a bumpy ride.
Contrary to popular opinion, NBC's Senior VP of Digital Jesse Redniss stated "GoogleTV is not social TV." He put YouTube in the same category as in his opinion they are mostly ways to highlight videos and consume content.
So what is social TV?
YouTube is making music the star of its latest campaign in the UK, aiming to highlight the music videos and dedicated artist channels available on the site.
Artists such as Jessie J, Lana Del Rey, Ed Sheeran and Emeli Sande appear in the digital and outdoor ads that use the tagline ‘Get More Into Music’.
YouTube has launched two new motor channels to add to its ever increasing range of original content.
The Motor Trend channel is described as a “never-ending car expo” and will broadcast programming from brands such as Hot Rod, Motorcyclist, Lowrider and FourWheeler.
Google has released data from Sunday evening which reveals that 41% of searches relating to Super Bowl ads made during the game came from mobile devices.
A post on the company's blog states that this is up from 25% for the same time period on the day before.
It has been a year since social media helped spark demonstrations, protest and social-political revolution across the Middle East and North Africa.
The Arab Spring of 2011 saw communication via Facebook, Twitter and YouTube garner a degree of popularity which had yet to be seen in the region – and proved dangerous enough that efforts were made by some governments to shut social services down.
YouTube CEO Salar Kamangar has suggested that the video sharing website could introduce a subscription service.
The company is currently investing around $100m to develop dedicated content channels for subjects such as news, fashion and fitness and celebrity gossip.
During an interview at D:Dive Into Media, Kamangar said we are entering a “third wave” of media where people expect to receive exactly what they want to watch through a continuous stream of video content.
YouTube has announced that its users upload 60 hours of footage per minute and watch 4bn videos each day.
Aside from being an impressive milestone, the statistic will be a useful sales tool for the video site as it seeks to bring in more advertising revenue following its recent redesign.
YouTube’s $100m push for original content has resulted in Reuters TV creating its own channel on the video-sharing site.
Launched yesterday, it will feature 10 news, commentary and analysis programmes that report on hard news, finance, politics, technology and special Reuters investigations.