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Nobody could have predicted the incredible impact that YouTube would have on the world ten years ago.
Former PayPal employees Chad Hurley, Steve Chen and Jawed Karim discovered the niche platform in which people could access video clips of the most random events, and no one has come close to matching the huge popularity of it since.
On Tuesday I ventured into Google’s London office to hear a number of talks about online video and its increasing importance as a digital marketing tool (while stuffing my face with sushi).
One of the talks was from Digby Lewis, Buzzfeed’s director of brand strategy for Europe, in which he discussed ‘the art and science of social video’, i.e. what influences the publisher’s video content strategy and the reasons for its success.
In an effort to create successful social campaigns, more and more brands are aligning themselves with social media influencers, boosting the fortunes of consumers-turned-digital celebrities in the process.
But are brands setting the stage for an influencer marketing implosion?
The story of Essena O'Neill, a popular 18 year-old influencer from Australia, raises numerous questions that brands may have to grapple with sooner than they expect.
Is it really November already? Halloween has been and gone and the festive marketing floodgates have opened.
No doubt next month’s round-up will be Christmas retail-heavy (and quite possibly full of moustaches).
This time we’re covering the almighty Prince’s first foray into the world of Instagram, some big announcements from Twitter and Facebook, and lots of other social news and campaigns that caught our eye last month.
Any content that prompts some kind of emotion is valuable, but if you can make people laugh you've got a really good chance of being liked as a brand.
Being funny is a fine art, however, and in the world of marketing the thin line between comedy genius and cringe-inducement can be a dangerous one to tread.
Earlier this week I attended a talk by Alex Ayling, head of BBC Worldwide Digital Studios, an in-house creative team responsible for the broadcaster’s digital output.
In this post I’m going to cover some key points about the BBC’s strategic approach to planning and creating online video content.
Technology's inflexion points are difficult to spot without the benefit of hindsight, even for technology as widely hyped as social media and mobile video.
However, it's difficult not to get excited when surveying the social video landscape in late 2015.
Another month has been ticked off the calendar so it’s time again for our monthly stats roundup from Asia-Pacific.
This time around it includes Facebook usage, e-retail in China, mobile marketing, real-time marketing and programmatic video.
I always think one of the best ways to learn about something marketing-related is to look at brands that are already doing it well and try to work out what makes their efforts successful.
That’s the tiny window you have to capture someone’s attention with your ad. That window seems especially tiny when the mute button’s been pushed by the platform hosting your material.
According to new research, Mr Porter is the most socially engaged premium fashion retailer, closely followed by Kurt Geiger and Matches.
In this post I'm going to analyse what each of those brands is doing on social media to see why they're so successful.
There’s a reason your slightly hungover stomach knows exactly what to do when it sees those golden arches: it’s called marketing.
Fast food might be partly responsible for an epidemic of people who can’t fit into plane seats, but we’re not here to debate the morality of peddling cheap and somewhat deadly food to a nation of easily influenced consumers. We're here to talk about content.