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Any content that prompts some kind of emotion is valuable, but if you can make people laugh you've got a really good chance of being liked as a brand.
Being funny is a fine art, however, and in the world of marketing the thin line between comedy genius and cringe-inducement can be a dangerous one to tread.
Earlier this week I attended a talk by Alex Ayling, head of BBC Worldwide Digital Studios, an in-house creative team responsible for the broadcaster’s digital output.
In this post I’m going to cover some key points about the BBC’s strategic approach to planning and creating online video content.
Technology's inflexion points are difficult to spot without the benefit of hindsight, even for technology as widely hyped as social media and mobile video.
However, it's difficult not to get excited when surveying the social video landscape in late 2015.
Another month has been ticked off the calendar so it’s time again for our monthly stats roundup from Asia-Pacific.
This time around it includes Facebook usage, e-retail in China, mobile marketing, real-time marketing and programmatic video.
I always think one of the best ways to learn about something marketing-related is to look at brands that are already doing it well and try to work out what makes their efforts successful.
That’s the tiny window you have to capture someone’s attention with your ad. That window seems especially tiny when the mute button’s been pushed by the platform hosting your material.
According to new research, Mr Porter is the most socially engaged premium fashion retailer, closely followed by Kurt Geiger and Matches.
In this post I'm going to analyse what each of those brands is doing on social media to see why they're so successful.
There’s a reason your slightly hungover stomach knows exactly what to do when it sees those golden arches: it’s called marketing.
Fast food might be partly responsible for an epidemic of people who can’t fit into plane seats, but we’re not here to debate the morality of peddling cheap and somewhat deadly food to a nation of easily influenced consumers. We're here to talk about content.
Earlier this week, Google unveiled some major changes to Google+, its social networking platform.
Since it launched in 2011, Google+ has been an integral part of the Google experience, as the search giant used it to unify its disparate services.
July has been a big month for social, with Twitter's sudden removal of its users' wallpaper images and the recent news story about kids being able to delete their cringe-inducing social media posts.
Let’s take a look at some of the best social media campaigns and stories from the past month.
Disclaimer: I don't actually like Carlsberg. The taste, I mean. Yet somehow I seem to end up drinking it. And that's kind of the point.
This article isn’t about Carlsberg the beer. It’s about Carlsberg the unbelievably successful marketing machine.
I’m always interested in effective content that comes from industries traditionally seen as quite 'dry'. IBM’s content marketing strategy is a good example of this.
This time I’m going to focus on the healthcare industry. Like it or not, healthcare is a highly competitive market in which attracting 'customers' is a high priority. But marketing efforts among these organisations has not always kept up with the standard in other industries.