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Posts tagged with Z Gallerie

To capitalize on social media, companies rethink their products and services

If you don't want your company to be slammed online, just don't suckBut what if you want to generate positive attention online?

For some companies, the answer is simple: rethink how products and services are delivered.

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In social, marketers enjoy free lunches while they last

Executing successful social media marketing campaigns has become more costly over the years, and for many brands, organic success is harder and harder to find. But that doesn't mean it no longer exists.

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20 retailers integrating Pinterest into their email marketing

It's not just casual Pinterest users making their own boards and pinning images, brands are fast discovering that sharing and adding pins to their own products can be an effective way to drive users to their ecommerce sites.

As of September 2013, the three year-old social channel has over 70m users, and according to a recent study Pinterest is driving more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.

Pinterest's aesthetic style is also seeping into most corners of ecommerce. From eBay's recent homepage overhaul, to Etsy's vintage, bespoke world of homemade trinkets.

It's this visual style that brands are realising is the key attraction for users on Pinterest. So how do brands let consumers know about their own presence on this burgeoning and increasingly integral channel?

Sony has recently began sending out dedicated emails highlighting Pinterest; integrating its own boards and pins into the email and driving traffic to its Pinterest page. Integrating Pinterest has led to a 70% higher average open rate for Sony, and an average 18% higher click-through rate. 

How are other brands integrating Pinterest with their emails? Here are 20 examples:

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