Posts tagged with Zady

Video content strategy: why do it & will anyone watch it?

We’re toying with the idea of creating more video content for the Econsultancy blog, so I’ve been investigating what it takes to come up with vaguely interesting content. 

To justify the time spent reading around the subject I’ve put together this blog post which looks at some of the issues I’ve been debating.

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Storytelling brands: Zady's sustainable fashion label

Storytelling is one of those god-awful buzzphrases that we’re forced to use for lack of a suitable alternative.

It’s a catchall term used to describe marketing campaigns that include some sort of narrative, basically a soft sell approach that people will want to engage with on some level.

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