Posts tagged with Zalando

lufthansa

How Lufthansa & Zalando are improving the customer experience

Customer experience has arguably been the marketing buzz phrase of 2015/2016.

But the interest in the term reflects marketing's increasing influence across the organisation, in a time when business models are changing.

At Syzygy's Digital Innovation Day, I listened to marketers from Lufthansa, Zalando and Consorsbank who discussed CX.

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pier

Five examples of peer approval in ecommerce

Social commerce is, to some, an oxymoron.

Why would I want my social networks sullied with special offers and calls to action?

With the 'buy' buttons implemented by Facebook and Twitter apparently having little to no success (why keep customers away from retailer websites?) there has to be a smarter way to use social dynamics in ecommerce.

There is. Retailers are starting to use social for retention, enabling their most valuable customers to gain prestige by featuring on the brand's own website or social network.

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zalando

Zalando: the fashion platform looking to China for great customer experience

German ecommerce pure play Zalando is learning from the Chinese market, offering stylist consultations by IM or phone call, unique social interactions and three-hour local delivery. 

It's part of rethinking the ecommerce model and blending online and offline to create a viable ecosystem, rather than simply an online shop.

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