Posts tagged with Zalora

Three steps to improve digital customer experience (CX) [APAC Case Studies]

Previously, we discussed what Customer Experience (CX) means at a high level and concluded that modelling the customer journey into distinct phases is key.

But how does improving CX work in practice? What practical steps can marketers take to improve their brands' CX?


Singaporean vs. Western ecommerce design: what are the UX differences?

Asia-Pacific is an important region for Western ecommerce retailers hoping to expand their businesses beyond their own domestic markets.

China is the most obvious target due to the sheer size of its population and the growing popularity of ecommerce in the country.

However other APAC nations shouldn’t be ignored as they can also provide new revenue streams.