Posts tagged with Zara

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How Zara is using in-store tech to improve its frustrating shopper experience

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it comes to their in-store customer experience.

Since that time, it appears Zara has undergone quite a few changes, largely through an increased investment and focus on technology.

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Six reasons I love Zara.com (and a few reasons I don't)

There aren't hundreds of bells and whistles on Zara.com.

But it's a website I like using and it makes me want to buy stuff (even though I know it looks better on the website than in store).

Here are six reasons why.

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Fast fashion: how to keep up with the new ecommerce trend

‘Fast fashion’ is here to stay, as British fashion etailer Boohoo.com’s recent announcement of a 35% jump in revenue in the first half of 2015 impressively demonstrates. 

The fast fashion model refers to fashion brands and retailers that successfully embrace the quickly changing tastes of their customers.

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Uniqlo sex tape: how brands dealt with the social reaction

The old adage "there's no such thing as bad publicity" might just be true in the age of social media.

Just ask Japanese clothing retailer Uniqlo, which found itself in the spotlight after a mobile phone video showing an amorous couple getting to know each other in a Beijing store's fitting room was distributed online.

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Pull & Bear’s very intriguing search tool

Pull & Bear is a Spanish clothing retailer that although only opening a handful of stores so far in the UK, has more than 870 branches worldwide.

Its four year-old ecommerce site was brought to my attention a couple of weeks ago, when I wrote about Zara and its ‘unique’ onsite search tool on the blog.

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How effective is Zara’s unique on-site search tool?

Zara is a Spanish fashion retailer with more than 2,000 stores worldwide, 66 of which are based in the UK. 

Zara’s website also has one of the most idiosyncratic search tools I’ve ever come across on an ecommerce site.

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Nine excellent retail apps that help to foster customer loyalty

Conversion rates from mobile commerce remain extremely low when compared with desktop and tablet, as people often prefer to use smartphones for research rather than purchases.

However, I’ve recently come across data which shows that smartphone apps are an exception to this rule, and in fact convert at a rate that’s closer to desktop than the mobile web.

Data from mobile commerce platform Poq Studio shows that in November and December 2013 conversion rates from smartphone apps was 1.8% compared to 2.4% on desktop and 0.73% on the mobile web. 

This is indicative of the fact that mobile apps are generally used by loyal customers, as the data also shows that 78% of apps users were return visitors, compared to 40% on mobile sites.

Furthermore, former ASOS director James Hart previously stated that the company’s apps saw a “much higher” conversion rate than the mobile web.

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Audi continues to pick up momentum with #WantAnR8 campaign

This week we’re highlighting new movements into social with our weekly showcase of The Dachis Group's Social Business Index.

Our focus is on three well-known brands – a Spanish fashion brand, everyone’s favorite German car company and a popular nationwide department store.

We also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring. A new addition back into the charts is Facebook as it jumped 8 points to number 20.

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Zara's mobile apps don't work

Zara finally launched online in the UK this month, but it also recently updated its mobile presence, and now offers transactional apps for the iPhone and iPad. 

I looked at the previous Zara iPhone app in January and it was pretty useless, with just a few product pictures, with no prices, and not even a store locator tool. 

I've been trying out the iPhone and iPad apps so see if Zara has improved its mobile offering, but have found plenty of issues with both... 

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Zara launches in the UK, forgets about Chrome

Today saw the launch of Zara's first (and long awaited) e-commerce site in the UK and, for users of Google's Chrome browser, it isn't looking good, with error messages all over the site: 

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Chrome may not be the most popular browser, but it is still used by up to 10% of web users, and has been growing market share rapidly, so this seems to be a major oversight. 

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Zara releases a pointless iPhone app

Fashion retailer Zara released an iPhone app recently, which falls well short of what a retailer could achieve with an iPhone app, in terms of promoting products and providing useful information for users.

The app offers a few pictures of its clothing range and new arrivals, but little else. Having looked at the app, I do wonder why they have bothered at all...

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