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Posts tagged with Zenith Optimedia

Zenith Optimedia: Display to grow in 2011, TV still ad king

Money arrowZenith Optimedia’s latest ad spend forecast delivers some stats most marketers are well aware of: Online ad spending is growing, while newspaper and magazine budgets keep shrinking. But there are definitely some interesting tidbits.

For example, increased spending on social media and online video are fueling growth in display. New tech advancements like HD and PVR are making TV even more attractive to advertisers.