Posts in Ad networks

A mobile Ads.txt is needed as fraudsters pounce on shortcomings

The digital ad industry has made significant strides in the past year in its fight against ad fraud.

One of the biggest: Ads.txt, an IAB standard that offers a means to defend against inventory spoofing and unauthorized sellers.

0 comments

Traffic buying allegations against Newsweek Media Group highlight complexity of the digital ad problem

Ad fraud is a huge problem that has many different components.

While the issue of paid and often fraudulent traffic is a known one, this is typically assumed to be a tactic employed by fly-by-night scammers who set up “fake” websites to serve ads typically sold through programmatic platforms.

1 comment

In a blow to marketers, Google will let users opt-out of remarketing ads

Life continues to get more and more difficult for marketers, particularly those who target users as precisely as possible.

Earlier this week, Mozilla announced that it has added Opt-in Tracking Protection to Firefox Quantum, the latest version of its popular browser. Opt-in Tracking Protection enables users to block trackers, many of which are used by ad networks, all time time. Previously, Firefox blocked trackers only when users were browsing in private mode.

3 comments
Benchmarks Flyer

A B2B lead gen case study: Which channels achieve the most qualified leads?

Just to be up front; this is not a best practice blog post. I simply wanted to share my story of a recent lead generation campaign, with the hope it might be useful for marketers running similar campaigns.

0 comments

10 of the best digital marketing stats we’ve seen this week

Time to sink your teeth into some juicy stats.

This week we’ve got news about ad fraud, seasonal emails, and mobile tech. If the roundup isn’t enough to satisfy, be sure to head over to the Internet Statistics Compendium for lots more.

1 comment

Why digital out-of-home advertising is not really digital (yet)

Digital out-of-home advertising (DOOH) is predicted to hit 50% of all outdoor revenue by the end of 2017, while the number of digital screens in the UK has increased from 2,056 in 2009 to over 17,000 in 2017 thanks to investment of around £100m.

0 comments

10 superior digital marketing stats we’ve seen this week

Welcome to your weekly roundup of stats. 

It's slightly retail-heavy this week, but don’t worry, there’s lots more good stuff on travel, search and mobile ads to enjoy. Oh, and don't forget there's always our Internet Statistics Compendium, for the real die-hard digital stats fans out there.

Let's hop to it.

0 comments

10 stupendous digital marketing stats we’ve seen this week

Grab yourself a coffee – it’s stats time once again.

This week’s roundup includes news about CRM, affiliate marketing, and mobile UX. As always, the Internet Statistics Compendium includes lots more, so why not head on over and give it a look-see?

0 comments

10 thrilling digital marketing stats we’ve seen this week

We’ve got more stats than you can shake a stick at this week, including news about influencer marketing, online search, and ad viewability. As always, the Internet Statistics Compendium includes lots more to boot.

Now, let’s get stuck in.

2 comments

10 superb digital marketing stats we’ve seen this week

Settle down, it’s stats time.

This week’s roundup includes news about UK adspend, AI, CX and ever so much more. Oh, and don’t forget to check out the Internet Statistics Compendium for some extra facts and figures.

1 comment

Native ads gain as advertisers seek brand safety away from programmatic

If one topic has dominated the digital advertising market in 2017, it's brand safety.

A backlash over advertising displayed alongside offensive content led major ad agencies like Havas and a diverse group of major brand advertisers including Toyota, GlaxoSmithKline and Verizon, to boycott Google.

0 comments

10 superior digital marketing stats from this week

Ready for your weekly dose of stats?

This week’s diverse roundup includes news about start-up success, cyber-attacks, TV sponsorship, and lots more. You’ll also find tonnes more facts and figures in the Internet Statistics Compendium.

0 comments